Solution: –

Paid Promotion You need to go for Social Media Marketing and Google AdWords.

• Facebook lead generation campaign.
• PPC search campaign.
• YouTube pre-roll skippable Ad.

Mostly lead generation promotion use for: –

• Sell products (products, gadgets, courses, etc.).
• Sell services (healthcare, online appointments, etc. )

Solution: –

Paid Promotion You need to go for Social Media Marketing and Google AdWords.

Mostly brand awareness promotion use for: –

• Promote an offer for a short period (Festival offer discount)
• Emergency information that is important to know about the citizens of the area near your business or your clients, like “We are not open” or “Now we are open”, especially during pandemic time.

We need to build brand value and gain leads as well.

Solution: –

Ones need to promote the clinic/hospital and doctor’s profile on every platform. Like whole digital marketing can achieve this goal: –

• (1) What channels are included in “digital marketing”?
• (2) Which platform is the best way to promote this?

Digital Marketing complete with whole elements: Paid and Organic promotion | SMM, PPC, SMO, SEO.

Don’t worry, it’s a very easy and simple process to understand:

1. Promotion Type-Paid and Organic
2. Channels Type-Social Media & Search Engine
   

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(I) In Social media “paid” process has included – Social Media Marketing Mode (SMM)

(II) In Social media “organic” process has included – Social Media Optimazation Mode (SMO)

(III) In Search engine “paid” process has included Google ADwords

(IV) In Search engine “Organic” process has included – SEO of website, blog and google map business page.

Mostly brand awareness and lead generation promotion use for: –

• Promote a service/product on fativals (e.g., 20% off during Christmas week).
• It is best for who want build brand image side by side gain the leads.