In recent moments every individual is struggling to push themselves above the competition, as well many people don’t believe in such strategies and some others put their heads in the sand like an ostrich because there are so many IT companies to experiment with your business.
But according to a recent report from Google, their algorithm has generated a list that indicates some major points and it is very important to apply in every business. For instance, 78% of online users prefer to first complete overview research of any hospital and doctor then they decide to do an appointment, whilst patient usually check reviews on Google- my-business-page and presence on social media especially Facebook, Instagram and Youtube.
Paid Promotion You need to go for Social Media Marketing and Google AdWords.
Mostly brand awareness promotion use for: –
Ones need to promote the clinic/hospital and doctor’s profile on every platform. Like whole digital marketing can achieve this goal: –
Don’t worry, it’s a very easy and simple process to understand:
(I) In Social media “paid” process has included – Social Media Marketing Mode (SMM)
(II) In Social media “organic” process has included – Social Media Optimazation Mode (SMO)
(III) In Search engine “paid” process has included Google ADwords
(IV) In Search engine “Organic” process has included – SEO of website, blog and google map business page.
In this campaigns run for lead generation with brand awareness for example:
To sum up, every doctor and their staff should know a little about healthcare digital marketing because it is required to have basic knowledge before assigning the project to an IT company, as well as try to understand each step and be involved in every activity that is planned by your IT team. Moreover, doctor should make a group with IT staff on any platform, such as WhatsApp, Skype and Trello, make sure it would be easy for you to live everytime, whereas doctor should be notify their team to take a approval before publish anything on social media and other platforms.
Author / Healthcare Marketing Specialist
I’m an innovative and multitasking Digital Marketing Specialist with over 6+ years of experience and an expert at branding, paid promotion, (PPC & SMM), organic promotion (SEO/SMO), content creation, graphic designing, affiliate marketing and website development (E-Commerce/WooCommerce).