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What are the various Trends in the Field of SEO?

SEO is search engine optimization becomes the most important and the trending technique of marketing. These days SEO is a very important step for beating the competition in every business. 

If you have ever searched from Google or from any other search engine, you will find a lot of trends or tips and tricks for doing SEO of a particular website and you feel that all the tips and tricks are very hard to apply or it is quite difficult for you to understand. 

Now, from this blog, you will have the best information regarding what are the various trends in the Field of SEO and how to use some important tips and tricks for your business. So, just have a look to all of that.

On Page SEO: These days on page SEO really matters. Basically on page SEO refers to the changes that we perform on our website to make it more and more SEO friendly. The search engine giant gives priority the ON page SEO, your website must meet some guidelines for getting the top position on the SERP or search engine result page. Here are some of the factors that are included in the ON page SEO, just have a look.

Website Title: Website title is that part of the website which is displayed on the results of the SERP. The character length of the title on Google is around 60-70 characters. This describes the users that what is the webpage is about. So, Google matches the title along with the query searched by the users and accordingly give them the results. If you are going to write the title for particular web page always make sure that the title must be unique and as per the Google guidelines and your web page must suit the title that you have written.

Website Url: having SEO friendly also matters in case of On page SEO. If you are going to buy any domain for your website or for your business, then it must have the optimal length as well easy to remember and easy to read by the people. The URLs of the internal pages of the website must not have the underscore in them. They are not in the form of www.xyz.com/**#vhsvds because it is difficult for the users to check that what is the theme of the website.

Meta Description: If you are searching anything from the search engine, then the information which is displaying under the website title and the website URL is known as the website meta description. The Meta decryption must be of an optimum length and must be embedded with the keywords because search engines match the keyword type by the users with the meta description to give the searches the best and the possible results.

Image Alt Tags: Image Alt tags are the very important factor in case of ON page SEO, the images that you are using in your website, must be embedded with the keywords so, that search engine can easily give the searches the best results depending upon the keywords that they are searching.

Internal Linking: Internal linking is very important. Internal Linking refers to linking the most important pages of the website along with each other through their keywords. This technique helps in giving the users the best and the possible results. So, that they can never face any problem while surfing to a particular website.

OFF Page SEO: OFF page SEO is also very important in getting top position on search engines. OFF page SEO is also very helpful in generating backlinks of the website or off page SEO helps in building links to a particular website. If your website is complete SEO friendly, then OFF page SEO also matters. 

Now, let’s discuss what are the tasks that are performed while doing tasks of the off page SEO

Social Bookmarking: By making the use of the social bookmarking, users can easily manage, organize, and search for those websites that he or she has saved. A user can easily check and share all that webpage that he has saved. This trick also provides the backlink to the website. While doing the social bookmarking one thing that must be kept in mind that the website must be unique and the description which is added also unique.

Even though, PPC services in Kolkata is also popular marketing technique. In case of PPC, you do not need to build backlinks for the websites. For PPC service, a business owner must need to invest some amount of money.

Social media Optimization: There are many social media website that came in the list of the social media optimization which is Facebook, Twitter, LinkedIn, and Google+. In social media, a user can add status, add posts on the websites to attract more visitors to the websites or help them in reaching the increase of the business.

Image Sharing: image sharing can also be done in case of off page SEO. In this technique, images are used for the purpose of marketing. Some of the websites on which image sharing can be done are imgur, Flickr, Pinterest and much more.

One thing that keeps in mind, that the title and description which is added to the image must be unique and must match with the type of the image.

Blogs: Blogs or content is very important. Because this helps visitors in knowing more deeply regarding the services of the website or business. This also provides the backlink to the website and helps in grabbing visitors to the website. 

Conclusion: Even though SEO becomes very popular these days, before hiring any company a business owner must need to check many things. So, finding the right company for availing the SEO Company is very difficult. 

Availing the SEO services is such a big investment. You need to spend a lot of money if you want to avail the service of SEO which is not in the budget of every type of company.